Digital Marketing

Digital marketing that brings serious homebuyers, not just clicks

Performance-driven campaigns structured for real estate. We target by location, budget, and BHK preferences, then track leads all the way to bookings.

Digital marketing that drives real bookings

Our campaigns are built for property sales, not just clicks. We target the right homebuyers, create compelling project stories, and track every lead from click to booking.

40%+
Avg. Cost Per Lead Reduction
35%+
Site Visit Conversion
10+
Campaigns Managed
100%
Client Retention Rate
Book a strategy call
Digital Marketing for Real Estate
Why choose us

Why choose UrbanHouzz for digital media

We're not a generic digital agency. Every campaign is built for property sales.

What We Offer

Complete digital marketing solution for real estate builders.

Lead Generation Campaigns

Meta, Google Search, Google Display, YouTube campaigns. Structured by location, budget, BHK. Track cost per lead and lead quality.

Location-based targeting for Mumbai, MMR, and specific micro-markets
Budget-based audience segmentation
BHK-specific ad groups and landing pages
Remarketing for site visitors and form abandoners

Brand & Project Positioning

Define your project's unique value proposition, competitive positioning, and messaging strategy.

Market research and competitive analysis
Target audience definition and personas
Messaging framework and brand guidelines
Project positioning strategy

Content & Video Production

Project videos, lifestyle content, virtual tours, and social media assets that tell your project's story.

Project showcase videos
Lifestyle and amenity content
Virtual tour production
Social media content calendar

Channel Partner Enablement

Ready-to-share content packs, training, and tools to help brokers and channel partners sell your project.

Project brochures and one-pagers
Social media content packs
WhatsApp marketing templates
Partner training and support

What we do for Builders & Developers

Digital marketing focused on under-construction and ready projects — from launch to sell-out.

Project launch & lead engine

End-to-end launch campaigns that fill your funnel with qualified enquiries, not random clicks.

Launch and always-on campaigns across Meta, Google, and YouTube
Micro-market and budget-based audience design
Dedicated project landing pages with strong CTAs
Cost-per-lead and cost-per-booking tracking

Brand & project storytelling

Position your project clearly in a crowded market and communicate a story buyers remember.

Brand and project positioning workshops
Messaging frameworks for price, lifestyle, and trust
Visual identity and ad creative guidelines
Consistent storytelling across all channels

Content & video for sales support

Give your sales teams and channel partners content that answers buyer questions before they even ask.

Project walkthrough and lifestyle videos
Amenity and neighbourhood highlight content
Virtual tours and short vertical videos
Content mapped to awareness, enquiry, and site visit stages

Portfolio & multi-project support

If you manage multiple projects, we help you prioritise budgets and share learnings across the portfolio.

Multi-project campaign planning
Budget allocation based on performance
Centralised reporting across all projects
Playbooks for launches, mid-cycle pushes, and stock clearance

What we do for Agents & Channel Partners

Help your broker and channel partner network sell your projects more effectively with ready content and support.

Partner-ready content kits

Make it easy for partners to talk about your project with consistent, on-brand assets.

Ready-to-share social media creatives
Co-branded brochures and one-pagers
WhatsApp-friendly images and short videos
Simple guides on who the project is ideal for

WhatsApp & communication templates

Structured messages that partners can send to their database without reinventing the wheel every time.

WhatsApp copy templates for different buyer profiles
Follow-up flows around offers, price changes, and new towers
Quick FAQs for partners to answer common objections
Launch and event invite templates

Joint campaigns & lead sharing

Support top partners with performance campaigns that still keep your brand in control.

Co-branded lead generation landing pages
Lead routing rules between builder and agents
Tracking for which partner generated which booking
Clear terms around exclusivity and lead ownership

Generic Services – Cross-Channel & Analytics

Connect marketing, sales, and channel partners with shared data, common goals, and clear reporting.

Full-funnel measurement

Move beyond ‘clicks’ and ‘likes’ to metrics that actually matter for sales.

Tracking from ad click to form fill, call, and site visit
Lead source attribution for bookings
Cost-per-site-visit and cost-per-booking dashboards
Campaign scorecards per project

Sales integration & feedback loops

Connect your marketing with your sales floors so both teams see the same reality.

Lead delivery into CRM, sheets, or WhatsApp groups
Feedback loops to tag lead quality (hot/warm/cold)
Reporting on which campaigns bring serious buyers
Playbooks for tightening the marketing–sales sync

Portfolio-level strategy

Use data across all your campaigns to make better decisions on where to spend and what to build next.

Cross-project performance comparison
Budget reallocation recommendations
Insights on which USPs and creatives perform best
Support for board / investor level reporting decks

Offline–online bridge

Make sure your hoardings, events, and offline activities are backed by smart digital journeys.

QR codes on offline assets pointing to project pages
Tracking for expo / event leads separately
Landing pages tied to offline campaigns
Measurement of offline channel ROI via digital touchpoints
Our approach

How we run campaigns

A stepwise flow from research to scale, connected to real estate realities.

01
Research & strategy

Research & strategy

Understand your project, target audience, competitive landscape, and current marketing performance.

02
Campaign structure

Campaign structure

Design campaign architecture: location-based, budget-based, BHK-based targeting. Set up conversion tracking.

03
Creative development

Creative development

Develop ad creatives, landing pages, and content that speak to homebuyers. Test multiple angles.

04
Launch & optimize

Launch & optimize

Launch campaigns, monitor performance daily, optimize bids and targeting, and scale what works.

05
Connect to sales

Connect to sales

Ensure leads flow smoothly to your sales team. Track from click to site visit to booking.

Our Expertise

Channels and tactics we use for property campaigns.

Meta (Facebook & Instagram) ads

Meta (Facebook & Instagram) ads

Google Search campaigns

Google Search campaigns

Google Display & YouTube

Google Display & YouTube

Location-based targeting

Location-based targeting

Remarketing & lookalike audiences

Remarketing & lookalike audiences

Landing page optimization

Landing page optimization

A/B testing creatives and messaging

A/B testing creatives and messaging

Integration with offline sales & brokers

Integration with offline sales & brokers

How We Work

A clear engagement model for digital marketing services.

90-day pilot

Start with a 90-day pilot on one project. Prove results with clear metrics: leads, cost per lead, site visit conversions.

Monthly retainer

After the pilot, move to a monthly retainer covering campaign management, creative updates, and optimization.

Weekly reporting

Weekly reports showing campaign performance, lead quality, and recommendations for improvement.

From awareness to booking

How our campaigns support the full customer journey.

Awareness

Reach potential homebuyers through targeted ads on Meta, Google, and YouTube.

Enquiry

Drive qualified traffic to project landing pages and capture leads through forms.

Conversation

Automated follow-ups via WhatsApp, SMS, and email to engage leads and answer questions.

Site visit

Reminders and confirmations to ensure leads show up for site visits.

Booking

Post-visit follow-ups and incentives to convert site visits into bookings.

Post-sales

Maintain engagement with existing customers for referrals and future projects.

Book a strategy call

Tell us about your project and we'll share a digital marketing plan.